Barbies and LEGO and Bears, Oh My! A Wicked Movie Merch Bonanza Is On the Horizon | Playbill

Film & TV News Barbies and LEGO and Bears, Oh My! A Wicked Movie Merch Bonanza Is On the Horizon

Nearly 100 product collaborations will be made between the upcoming two-part Wicked film adaptation and retailers.

Who's ready for a thrillifying shopping spree?

A certifiable wealth of movie tie-in merchandise has been announced in connection to the release of the first film in the Wicked duology. Coming to theatres November 27, the various product lines will hit shelves in the fall.

In the lifestyle category, Wicked will collaborate with Beis, Bombas, Cambridge Satchel Company, Camilla, Daniela Villegas, Eugenia Kim, Lingua Franca, Naeem Khan, Pyrrha, Rebecca Minkoff, Swarovski, Sydney Evan, and Voluspa.

Apparel brands will also be getting in on the action, with  Accessory Innovations, Aykroyd TDP, Brand Alliance, Bioworld, Cakeworthy, Caprice, Crocs, Ground Up, High IntenCity, High Point Design, Hybrid, Kipling, Lola + the Boys, Loungefly, Mad Engine, Poetic Brands, Sahinler, Sunstache, and Vera Bradley taking a nod from Galinda's meticulously maintained closet.

Food, home, and beauty licenses have been granted to Aekyoung, Beekman 1802, Blissy, Conair, Dreamtex, Franco, Hunter Price, Hygge & West, LUSH, Maxwell & Williams, Makeup Eraser, Manyo, Wet Brush, and Zaks, with retailers ALDO, Amazon, Bloomingdales, Box Lunch, Cotton On, El Corte Inglés, Forever21, Kohl’s, H&M, Her Universe, Hot Topic, JCPenney, Kiabi, Liverpool, Primark, Roots, Target, and Walmart offering the products across their vast network.

The largest category of licenses, however, goes to the toys and collectibles market, with master partners Mattel and LEGO leading the way, alongside Bitty Boomers, Build-A-Bear, Chasing Fireflies, Disguise, Fisher-Price, Funko, Hallmark, Harper Collins, Hasbro, Hunter Leisure, Insight Editions, JAKKS Pacific, Jazwares, Kid Designs, The Noble Collection, Theory 11, Random House, Ravensburger, RMS International, Rubber Road, Rubies II, Snapco, and Spin Master.

Additionally, the Universal Destinations and Experiences regions (including the Universal Studios theme park) will offer exclusive merchandise, immersive Wicked-inspired retail experiences, and high-end collectibles.

Details of all partnerships and their products will be released at a later date, and additional licensees will be announced as the anticipation for the film's release builds.

Wicked—based on Stephen Schwartz and Winnie Holzman's international hit musical, which continues on Broadway at the Gershwin—explores the untold story of the witches of Oz. The two-part film will be led by Emmy, Grammy, and Tony winner Cynthia Erivo as Elphaba and Grammy winner Ariana Grande as Glinda.

Photos: 1st Look at the Wicked Movie

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